![]() ![]() ![]() "When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name," Blizzard explained. The company announced its plans to eliminate the name last year, and newer services-like Blizzard Streaming and Blizzard Voice-have launched with the new branding. ![]() In terms of functionality and design, nothing else has changed about the app, which handles downloading updates and launching Blizzard's various PC games. With the release of a new update, the company's launcher app no longer bears the branding.įormerly known as the app, the company's Steam-style launcher for its PC games is now simply known as the Blizzard app, as pictured below. ![]() Blizzard has taken the next major step to phasing out the classic name it's used for the past two decades.
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